Introduction to consumer behaviour - Pierre Joubert

Introduction to consumer behaviour - Pierre Joubert

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Condition
New
Location
South Africa
Product code
9781485102304
Bob Shop ID
631655331

Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure ensuring that the consumer's wants and needs are met forms part of the strategic planning of all organisations - big or small.

TITLE: Introduction to consumer behaviour

AUTHOR: Pierre Joubert

SKU: 9781485102304

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 15/12/2013

PLACE PUBLISHED: South Africa

PAGES: 180

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 148 mm x 210 mm x 15 mm

WEIGHT: 500 gr

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