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Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure ensuring that the consumer's wants and needs are met forms part of the strategic planning of all organisations - big or small.
TITLE: Introduction to consumer behaviour
AUTHOR: Pierre Joubert
SKU: 9781485102304
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 15/12/2013
PLACE PUBLISHED: South Africa
PAGES: 180
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 500 gr