| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Intended to be the first course in marketing this text covers e-commerce. Suitable for the faculty who want to teach an introductory class on e-commerce this work focuses on what a manager needs to know about Internet infrastructure strategy formulation and implementation technology concepts and public policy issues.
TITLE: Introduction to E-Commerce: With E-Commerce PowerWeb
AUTHOR: Jeffrey Rayport
SKU: 9780071232661
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/07/2003
PLACE PUBLISHED: United States
PAGES: 512
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 201 mm x 256 mm x 20 mm
WEIGHT: 996 gr
