Introduction to E-Commerce: With E-Commerce PowerWeb - Jeffrey Rayport

Introduction to E-Commerce: With E-Commerce PowerWeb - Jeffrey Rayport

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South Africa
Product code
9780071232661
Bob Shop ID
632646708

Intended to be the first course in marketing this text covers e-commerce. Suitable for the faculty who want to teach an introductory class on e-commerce this work focuses on what a manager needs to know about Internet infrastructure strategy formulation and implementation technology concepts and public policy issues.

TITLE: Introduction to E-Commerce: With E-Commerce PowerWeb

AUTHOR: Jeffrey Rayport

SKU: 9780071232661

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/07/2003

PLACE PUBLISHED: United States

PAGES: 512

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 201 mm x 256 mm x 20 mm

WEIGHT: 996 gr

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