Introduction to Marketing - N. Cunningham

Introduction to Marketing - N. Cunningham

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New
Location
South Africa
Product code
9780627039102
Bob Shop ID
632678420

There are a number of misconceptions about marketing. Many assume that it focuses on simply communicating the product or service the organisation offers through activities like advertising. Marketing is far more complex than this. It is a vital activity for the success of any organisation.

TITLE: Introduction to Marketing

AUTHOR: N. Cunningham

SKU: 9780627039102

PUBLISHER: Van Schaik Publishers

DATE PUBLISHED: 20220122

PLACE PUBLISHED: South Africa

PAGES: 564

DIMENSIONS: 245x170

WEIGHT: 500

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