Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
There are a number of misconceptions about marketing. Many assume that it focuses on simply communicating the product or service the organisation offers through activities like advertising. Marketing is far more complex than this. It is a vital activity for the success of any organisation.
TITLE: Introduction to Marketing
AUTHOR: N. Cunningham
SKU: 9780627039102
PUBLISHER: Van Schaik Publishers
DATE PUBLISHED: 20220122
PLACE PUBLISHED: South Africa
PAGES: 564
DIMENSIONS: 245x170
WEIGHT: 500