Introduction to Sport Marketing - Aaron C. T. Smith

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing the book outlines a step-by-step framework for effective sport marketing from conducting market analysis and developing a strategy through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition the book has expanded coverage of digital and social media product innovation services and relationship marketing and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples covering North America Europe and the vibrant and rapidly developing sport markets in Asia-Pacific the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

TITLE: Introduction to Sport Marketing

AUTHOR: Aaron C. T. Smith

SKU: 9781138022966

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 01/01/2015

PLACE PUBLISHED: United Kingdom

PAGES: 324

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 171 mm x 248 mm

WEIGHT: 590 gr