Introduction to Sport Marketing - Aaron Smith

Introduction to Sport Marketing - Aaron Smith

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New
Location
South Africa
Product code
9780750686853
Bob Shop ID
632683984

Presents the key principles and tools of sport marketing. This title combines explanations with case studies exercises web-based activities and illustrations highlighting the techniques applicable to the non-profit professional and government sectors of sport. It offers a chapter on the ideas and technologies in new media sport marketing.

TITLE: Introduction to Sport Marketing

AUTHOR: Aaron Smith

SKU: 9780750686853

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 28/05/2008

PLACE PUBLISHED: United Kingdom

PAGES: 340

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 191 mm x 248 mm

WEIGHT: 820 gr

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