Jazz Sells: Music Marketing and Meaning - Mark Laver

Jazz Sells: Music Marketing and Meaning - Mark Laver

New 2 available
Only 2 left – grab it before it’s gone!
R695.00
Shipping
Free shipping is available from Aristata Boekwinkels for all orders above R800.00, using one of our trusted couriers.
Check my rate
Free collection is available from various lockers and counter collection points across South Africa, for all orders above R800.00 from Aristata Boekwinkels
View locations
The seller has indicated that they will usually have this item ready to ship within 3 business days. Shipping time depends on your delivery address. The most accurate delivery time will be calculated at checkout, but in general, the following shipping times apply:
 
Standard Delivery
Main centres:  1-3 business days
Regional areas: 3-4 business days
Remote areas: 3-5 business days
Seller
Get it now, pay later

Product details

Condition
New
Location
South Africa
Product code
9781138018761
Bob Shop ID
627851187

Jazz Sells: Music Marketing and Meaning examines the issues of jazz consumption and capitalism through advertising. On television on the Internet in radio and in print advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts exploring how the relationship between brand jazz music and jazz discourses come together to create meaning for the product and the consumer. At the same time it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

TITLE: Jazz Sells: Music Marketing and Meaning

AUTHOR: Mark Laver

SKU: 9781138018761

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 03/03/2015

PLACE PUBLISHED: United Kingdom

PAGES: 246

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 152 mm x 229 mm

WEIGHT: 363 gr

Add to cart

Recently viewed

See more
40% OFF
Daihatsu Sirion (M300 Series) (2004 to 2010) Workshop Service Repair Manual (E-book)
New
R59.99 R99.99
Gizzu Surge Protector 16A Kettle Plug Cable 1.5M
New
R261.80
[New Version] JIMI GNT-23 S2 Magnetic Screwdriver Set Multifunction Household DIY Hexagon Screw Driv
New
R690.00
Various - Spirits Music For The Soul Volume Three CD
Secondhand
R299.00

Similar products

Emotion And Meaning In Music - Leonard B. Meyer
Secondhand
R170.00
All Music Guide to Jazz: The Best CDs, Albums & Tapes - Ron Wynn (Ed.)
Secondhand
R130.00
Jazz Catalogue, Music Master 1990, John Humphries
Secondhand
R80.00
THE WORLD OF JAZZ BY RODNEY DALE
Secondhand
R179.00