Jazz Sells: Music Marketing and Meaning - Mark Laver

Jazz Sells: Music Marketing and Meaning - Mark Laver

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New
Location
South Africa
Product code
9781138018761
Bob Shop ID
627851187

Jazz Sells: Music Marketing and Meaning examines the issues of jazz consumption and capitalism through advertising. On television on the Internet in radio and in print advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts exploring how the relationship between brand jazz music and jazz discourses come together to create meaning for the product and the consumer. At the same time it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

TITLE: Jazz Sells: Music Marketing and Meaning

AUTHOR: Mark Laver

SKU: 9781138018761

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 03/03/2015

PLACE PUBLISHED: United Kingdom

PAGES: 246

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 152 mm x 229 mm

WEIGHT: 363 gr

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