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Jazz Sells: Music Marketing and Meaning examines the issues of jazz consumption and capitalism through advertising. On television on the Internet in radio and in print advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts exploring how the relationship between brand jazz music and jazz discourses come together to create meaning for the product and the consumer. At the same time it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
TITLE: Jazz Sells: Music Marketing and Meaning
AUTHOR: Mark Laver
SKU: 9781138018761
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 03/03/2015
PLACE PUBLISHED: United Kingdom
PAGES: 246
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 152 mm x 229 mm
WEIGHT: 363 gr