Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Like Kellogg on Branding and Kellogg on Marketing Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences the decline of broadcast TV advertising and the role of online advertising.
TITLE: Kellogg on Advertising and Media
AUTHOR: CALDER,B
SKU: 9780470119860
PUBLISHER: John Wiley and Sons Ltd
DATE PUBLISHED: 04/04/2008
PLACE PUBLISHED: United Kingdom
PAGES: 368
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 160 mm x 233 mm x 28 mm
WEIGHT: 506 gr