Kellogg on Advertising and Media - CALDER,B

Kellogg on Advertising and Media - CALDER,B

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Condition
New
Location
South Africa
Product code
9780470119860
Bob Shop ID
632669291

Like Kellogg on Branding and Kellogg on Marketing Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences the decline of broadcast TV advertising and the role of online advertising.

TITLE: Kellogg on Advertising and Media

AUTHOR: CALDER,B

SKU: 9780470119860

PUBLISHER: John Wiley and Sons Ltd

DATE PUBLISHED: 04/04/2008

PLACE PUBLISHED: United Kingdom

PAGES: 368

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 160 mm x 233 mm x 28 mm

WEIGHT: 506 gr

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