Key Marketing Metrics - Paul W. Farris

Key Marketing Metrics - Paul W. Farris

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New
Location
South Africa
Product code
9780273722038
Bob Shop ID
627843699

Today's best marketers recognize the importance of metrics measurement & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book four leading researchers systematically introduce today's most powerful marketing metrics.

TITLE: Key Marketing Metrics

AUTHOR: Paul W. Farris

SKU: 9780273722038

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 09/12/2008

PLACE PUBLISHED: United Kingdom

PAGES: 368

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 158 mm x 236 mm x 26 mm

WEIGHT: 692 gr

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