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Today's best marketers recognize the importance of metrics measurement & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book four leading researchers systematically introduce today's most powerful marketing metrics.
TITLE: Key Marketing Metrics
AUTHOR: Paul W. Farris
SKU: 9780273722038
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 09/12/2008
PLACE PUBLISHED: United Kingdom
PAGES: 368
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 158 mm x 236 mm x 26 mm
WEIGHT: 692 gr