Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Challenges the belief that all customers are valuable inviting companies to manage themselves as a customer portfolio in order to get the most out of critical customer segments and citing the examples of such companies as Best Buy and Fidelity Investments. Reprint.
TITLE: Killer Customers
AUTHOR: Geoffrey Colvin
SKU: 9781591840428
PUBLISHER: Penguin Putnam Inc
DATE PUBLISHED: 31/03/2005
PLACE PUBLISHED: United States
PAGES: 243
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 220 mm