Killer Customers - Geoffrey Colvin

Killer Customers - Geoffrey Colvin

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Condition
New
Location
South Africa
Product code
9781591840428
Bob Shop ID
632647996

Challenges the belief that all customers are valuable inviting companies to manage themselves as a customer portfolio in order to get the most out of critical customer segments and citing the examples of such companies as Best Buy and Fidelity Investments. Reprint.

TITLE: Killer Customers

AUTHOR: Geoffrey Colvin

SKU: 9781591840428

PUBLISHER: Penguin Putnam Inc

DATE PUBLISHED: 31/03/2005

PLACE PUBLISHED: United States

PAGES: 243

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 220 mm

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