Kleppner's Advertising Procedure (12th Edition) - Kleppner, Otto

Kleppner's Advertising Procedure (12th Edition) - Kleppner, Otto

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Condition
Secondhand
Location
South Africa
Product code
Id-53173
Bob Shop ID
642624937

Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.

Softcover. English. Prentice-Hall. 1993. ISBN: 9780135186718. 755 pp. Good in worn covers. Book No: 53173

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