Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.
Softcover. English. Prentice-Hall. 1993. ISBN: 9780135186718. 755 pp. Good in worn covers. Book No: 53173