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Medium soft cover
Excellent condition
Edward de Bonos Lateral Thinking introduces a revolutionary approach to problem-solving that challenges the limitations of traditional, linear thought. He contrasts vertical thinkinglogical, sequential, and analyticalwith lateral thinking, which seeks imaginative, unconventional pathways to generate new ideas. De Bono argues that while vertical thinking is valuable for refining and selecting solutions, it often fails to produce innovation when faced with complex or ambiguous problems. Lateral thinking, by contrast, encourages breaking out of established patterns, questioning assumptions, and exploring alternative perspectives. The book presents practical techniques to cultivate this mindset, such as generating multiple solutions without immediate judgment, reversing assumptions, and using provocations to spark creativity. Through structured exercises and vivid scenarios, de Bono demonstrates how lateral thinking can be applied in both personal and professional contexts to unlock fresh insights and overcome mental blocks. He emphasizes that creativity is not merely an innate talent but a skill that can be learned and practiced. Ultimately, the book advocates for a balanced integration of both thinking styles, empowering individuals to approach challenges with flexibility, originality, and strategic depth.
