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Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback)

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New
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South Africa
Customer ratings:
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Product code
CPTL-4698-G730
Bob Shop ID
270468780
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"We need to innovate!" - every CEO ever!

Innovation is not about changing your product, it's about changing your mindset. It's not about doing something new, it's about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 125 pages.

Changing the legacy mindset is not easy, but hot-damn, it's worthwhile. Legacide, the book, hopes to do just that.

Features

Summary“We need to innovate!” - every CEO ever! Innovation is not about changing your product, it’s about changing your mindset. It’s not about doing something new...
AuthorRichard Mulholland
PublisherTracey McDonald Publishers
Release date20170206
Pages124
ISBN0-620-72726-8
ISBN 13978-0-620-72726-6
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18 Jun 2018