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The author is one of South Africa's most celebrated marketers literally started out from the boot of an old car. The road leading from the one point to the other has been long uneven and often difficult but in one respect it never failed: there was always a lesson to be learnt. This book tells his story.
TITLE: Lessons from the boot of a car
AUTHOR: Reg Lascaris
SKU: 9780143538509
PUBLISHER: Penguin Books (SA) (Pty) Ltd
DATE PUBLISHED: 23/10/2013
PLACE PUBLISHED: South Africa
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 340 gr