Let's Party Plain Hoodie

Cape Town-based content creator and lifestyle influencer, Daiy Abrahams, is known for his sharp humor and authentic takes on local culture, fashion, and everyday life. With over 164k followers and more than 10 million likes on TikTok, he's built a loyal community that connects with his unique voice and style.

Expanding his brand, Daiy has launched a signature merch line that reflects his roots and personal aesthetic. Each piece is designed to capture the essence of his online presence: bold, expressive, and unapologetically local.