Turn treats into calm, slow, whisker-friendly feeding - in a cute fish shape.
Authentic LickiMat® enrichment mat - premium support for calmer mealtimes.
Feeding time doesn't have to be a frantic, scarf-and-run situation.
The Felix turns everyday meals into a soothing little ritual.
A fish-shaped slow feeder that encourages calming licking, slower eating, and happier mealtimes.
Why your cat will love it:
Turn treats into calm, slow, whisker-friendly feeding - in a cute fish shape.
Whisker-friendly feeding: Helps reduce "whisker stress" by letting cats eat comfortably with a clear view of their surroundings.
Slows down fast eaters: The textured pockets make food last longer, which can support gentler digestion.
Calming enrichment: Licking is naturally soothing and can help reduce boredom and restless behaviour.
Perfect for wet food + soft treats: Great with wet food, purees, yogurt-style pet treats, gravy, broths, and spreads.
Smarter hydration support: Works nicely with lickable hydration boosts like broth or cat "cream" treats.
Premium, reusable, easy to clean: A simple upgrade to your cat's daily routine (and your floor stays cleaner too).
What you should know
- Authentic LickiMat® enrichment mat - premium support for calmer mealtimes.
- Supervise at first to make sure your cat uses it safely (it's not a chew toy).
- Download the quick guide (PDF): LickiMat How To A5 Flyer
- For best grip, use on a clean, smooth, flat surface (tiles, sealed wood, fridge door, bath).
- Want slower sessions? Freeze soft foods on the mat (if your cat enjoys chilled treats).
Mini FAQ
Q: Is Felix only for treats?
A: Nope - it's great for meals too, especially wet food and soft toppers.
Q: Will this help with fast eating?
A: Yes - the texture slows eating because cats must lick and work the food out.
Q: How do I introduce it?
A: Start easy: a thin layer of a favourite soft treat, short sessions, lots of praise.
Q: Which colour should I choose?
A: Function is the same - pick the one that matches your vibe.
