Limited-edition timepiece for sports car enthusiasts( TAG HEUER)

The latest product of a long and fruitful partnership between Mercedes-Benz Accessories GmbH and the Swiss watchmaker TAG Heuer, the new “TAG Heuer SLR for Mercedes-Benz” automatic chronograph combines the classical art of watchmaking with superior technology and exclusivity. The third chronograph to emerge from this collaboration will be available as from the summer in a limited edition of 3,500 pieces. The special hallmarks of this high-tech timepiece include the arrangement of the chronograph's buttons beside the dial, echoing the layout of the shift buttons on the automatic transmission selector lever in the Mercedes-Benz SLR McLaren super sports car.

The “TAG Heuer SLR for Mercedes-Benz” mechanical automatic chronograph is perfectly matched to the needs and wishes of the sports car enthusiast. Its unique styling features afford this exceptional timepiece a special position in the upmarket segment. The buttons for the stopwatch functions guarantee simple and precise operation, being arranged at an angle of 45 degrees to the plane of the dial and directly next to the outer bezel, where they are within especially easy reach. This sophisticated design, in the style of the shift buttons on the SLR, has been patented around the world by the Swiss watchmaker TAG Heuer.

The fixed, black bezel with engraved SLR logo is made from a high-grade titanium alloy and has a tachymeter scale for accurate speed measurement. With two presses of the button, it is possible to clock driving speeds of up to 400 km/h. The basis for calculation is a measured distance of precisely 1,000 metres, which can easily be read off from the kilometre posts on German motorways.

Another special feature is the additional, inner bezel with 60-minute scale, which can be rotated on either side using a flange and the secondary crown positioned at 9 o'clock, enabling, for example, rapid countdown using the minutes hand or measurement of a still remaining period of time.