Marketing Strategy: Based on First Principles and Data Analytics - Robert W. Palmatier

Marketing Strategy: Based on First Principles and Data Analytics - Robert W. Palmatier

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Condition
New
Location
South Africa
Product code
9781352011463
Bob Shop ID
652037560

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary

TITLE: Marketing Strategy: Based on First Principles and Data Analytics

AUTHOR: Robert W. Palmatier

SKU: 9781352011463

PUBLISHER: Bloomsbury Publishing PLC

DATE PUBLISHED: 20210205

PLACE PUBLISHED: United Kingdom

PAGES: 416

DIMENSIONS: 254x178

WEIGHT: 862

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