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Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment improve service standards and focus efforts to deliver business goals.
TITLE: Living the Brand
AUTHOR: Nicholas Ind
SKU: 9780749450830
PUBLISHER: Kogan Page Ltd
DATE PUBLISHED: 03/10/2007
PLACE PUBLISHED: United Kingdom
PAGES: 208
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 165 mm x 240 mm x 20 mm
WEIGHT: 472 gr