Making Rain: The Secrets of Building Lifelong Client Loyalty (Hardcover)

Making Rain: The Secrets of Building Lifelong Client Loyalty

Condition: ; Very Good (VG)

Author: Andrew Sobel

Format: Hardcover

ISBN-10: 0-471-26459-8

ISBN-13: 9780471264590

Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the "Rainmaker," a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to "make rain" on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.