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Reflects the changes that affect the sales manager's role from the increasing globalization of business to savvier customers who use the internet to research their purchasing decisions. This book also presents the sales management research studies and reports.
TITLE: Management of a Sales Force (Int'l Ed)
AUTHOR: Rosann L. Spiro
SKU: 9780071259446
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 16/03/2007
PLACE PUBLISHED: United States
PAGES: 608
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 203 mm x 254 mm x 28 mm
WEIGHT: 1277 gr