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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
TITLE: Management of Electronic and Digital Media, International Edition
AUTHOR: Alan Albarran
SKU: 9781111836856
PUBLISHER: Cengage Learning, Inc
DATE PUBLISHED: 20120101
PLACE PUBLISHED: United States
PAGES: 336
DIMENSIONS: 232x188
WEIGHT: 488