Name: MANAGEMENT OF ELECTRONIC & DIGITAL 6E - ALBARRAN,A
SKU: 9781305077560
Price: 844.00 ZAR
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MANAGEMENT OF ELECTRONIC & DIGITAL 6E - ALBARRAN,A

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Offering numerous real-world examples and case studies MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA 6e equips you with the latest trends practices and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly the text offers a clear and concise presentation of key issues facing future managers leaders and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data mobile social media and the cloud as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.

TITLE: MANAGEMENT OF ELECTRONIC & DIGITAL 6E

AUTHOR: ALBARRAN,A

SKU: 9781305077560

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 14/10/2015

BINDING: Paperback / softback

DIMENSIONS: 189 mm x 231 mm x 14 mm

CONDITION: New

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