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Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.
TITLE: MANAGING & MARKETING TECHNOLOGY
AUTHOR: FORD,D
SKU: 9781861525949
PUBLISHER: Cengage Learning EMEA
DATE PUBLISHED: 22/03/2001
BINDING: Paperback / softback
CONDITION: New