Managing Sport Business - HASSAN,D

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management from organisation and strategy to finance and marketing and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management from corporate social responsibility to the use of information and communication technologies. Together these sections provide a complete package of theory applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources this book is essential reading for all students of sport management and sport business.

TITLE: Managing Sport Business

AUTHOR: HASSAN,D

SKU: 9781138291386

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 16/05/2018

PLACE PUBLISHED: United Kingdom

PAGES: 674

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 171 mm x 248 mm

WEIGHT: 1736 gr