Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Offers a debate style designed to introduce students to controversies in marketing. The readings in this title represent the arguments of leading business professionals and marketing researchers. It includes articles from Annual Editions: marketing curriculum-based materials world news refereed Web links research tools and study tools.
TITLE: Marketing
AUTHOR: Bart Macchiette
SKU: 9780072474497
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/12/2000
PLACE PUBLISHED: United States
PAGES: 400
BINDING: Mixed media product
LANGUAGE: English;Multiple languages
DIMENSIONS: 152 mm x 236 mm x 20 mm
WEIGHT: 544 gr