Marketing by Matrix by Malcolm McDonald & John W Leppard Marketing by Matrix by Malcolm McDonald & John W Leppard
Marketing by Matrix by Malcolm McDonald & John W Leppard Marketing by Matrix by Malcolm McDonald & John W Leppard

Marketing by Matrix by Malcolm McDonald & John W Leppard

1 available / secondhand
R80.00
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Product details

Condition
Secondhand
Location
South Africa
Product code
SG3184_S40B
Bob Shop ID
639305422

Publisher: Butterworth-Heinemann

Edition: 1992

Softcover

Pages: 168 Acknowledgements included

ISBN: 0-7506-0408-5

Condition: Good, a nice copy, neat, tight, mellow, clean, pleasant

Description: This book offers marketers a new and unique approach to solving problems and making decisions. One hundred sample matrices, each designed to reflect a particular business situation, help marketers get back to basics by boiling down every complex marketing problem into key issues, ready for decision making. When put to work, the matrices help simplify marketing problems, set priorities, decide objectives, calculate risks, evaluate opportunities, and much more.

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