Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Publisher: Butterworth-Heinemann
Edition: 1992
Softcover
Pages: 168 Acknowledgements included
ISBN: 0-7506-0408-5
Condition: Good, a nice copy, neat, tight, mellow, clean, pleasant
Description: This book offers marketers a new and unique approach to solving problems and making decisions. One hundred sample matrices, each designed to reflect a particular business situation, help marketers get back to basics by boiling down every complex marketing problem into key issues, ready for decision making. When put to work, the matrices help simplify marketing problems, set priorities, decide objectives, calculate risks, evaluate opportunities, and much more.