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Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing the importance and use of social media and the integration of marketing principles with other business functions.
TITLE: Marketing
AUTHOR: CANT,M
SKU: 9781485102168
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 07/01/2014
PLACE PUBLISHED: South Africa
PAGES: 240
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 500 gr