Marketing Communication: An Integrated Approach edited by Ludi Koekemoer
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Marketing Communication: An Integrated Approach, edited by Ludi Koekemoer, is an information book which tells the story of the various elements of the marketing mix and how they work together to create a cohesive brand message, specifically tailored to the South African business environment, written in English.
Bibliographic Details:
Title: Marketing Communication: An Integrated Approach
Editor: Ludi Koekemoer
Publisher: Juta
Binding: Softcover
Condition: Like New. Book can be viewed at Papermoon Bookshop, 105 Roodebloem Rd, Woodstock.
