Marketing communications - KOEKEMOER,L

Marketing communications - KOEKEMOER,L

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Condition
New
Location
South Africa
Product code
9780702165092
Bob Shop ID
620260862

In this edition the authors focused on the principles and practice of the six promotional or marketing communications tools namely advertising personal selling sales promotion direct marketing public relations and sponsorship.

TITLE: Marketing communications

AUTHOR: KOEKEMOER,L

SKU: 9780702165092

PUBLISHER: Juta Academic

DATE PUBLISHED: 12/05/2012

PLACE PUBLISHED: South Africa

PAGES: 588

BINDING: Book

LANGUAGE: English

DIMENSIONS: 168 mm x 245 mm x 15 mm

WEIGHT: 500 gr

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