Marketing Communications - Philip J. Kitchen

Marketing Communications - Philip J. Kitchen

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Condition
New
Location
South Africa
Product code
9781861521965
Bob Shop ID
631669247

Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes this book draws on the opinions views expertise and understanding of a large number of authors/contributors who are recognised experts in their respective domains.

TITLE: Marketing Communications

AUTHOR: Philip J. Kitchen

SKU: 9781861521965

PUBLISHER: Cengage Learning EMEA

DATE PUBLISHED: 19/11/1998

PLACE PUBLISHED: United Kingdom

PAGES: 512

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 187 mm x 241 mm x 30 mm

WEIGHT: 1044 gr

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