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Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes this book draws on the opinions views expertise and understanding of a large number of authors/contributors who are recognised experts in their respective domains.
TITLE: Marketing Communications
AUTHOR: Philip J. Kitchen
SKU: 9781861521965
PUBLISHER: Cengage Learning EMEA
DATE PUBLISHED: 19/11/1998
PLACE PUBLISHED: United Kingdom
PAGES: 512
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 187 mm x 241 mm x 30 mm
WEIGHT: 1044 gr