| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
In this edition the authors focused on the principles and practice of the six promotional or marketing communications tools namely advertising personal selling sales promotion direct marketing public relations and sponsorship.
TITLE: Marketing communications
SKU: 9780702165092
PUBLISHER: Juta Academic
DATE PUBLISHED: 12/05/2012
PLACE PUBLISHED: South Africa
PAGES: 588
BINDING: Book
LANGUAGE: English
DIMENSIONS: 168 mm x 245 mm x 15 mm
WEIGHT: 500 gr
