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Covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning ROI and strategy evaluation; destination and venue selling strategies; future challenges opportunities and supply-side developments; and more.
TITLE: Marketing Destinations and Venues for Conferences Conventions and Business Events
AUTHOR: Rob Davidson
SKU: 9780750667005
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 25/04/2006
PLACE PUBLISHED: United Kingdom
PAGES: 296
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 191 mm x 248 mm
WEIGHT: 612 gr
