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Designed for today's social mobile and digital student population this book emphasizes on how firms analyze create deliver communicate and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage along with topics like social media and ethics integrated throughout.
TITLE: Marketing
AUTHOR: Dhruv Grewal
SKU: 9780077729028
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 26/01/2015
PLACE PUBLISHED: United States
PAGES: 736
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 216 mm x 277 mm x 31 mm
WEIGHT: 1565 gr