Marketing - Dhruv Grewal

Marketing - Dhruv Grewal

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New
Location
South Africa
Product code
9780077729028
Bob Shop ID
627839147

Designed for today's social mobile and digital student population this book emphasizes on how firms analyze create deliver communicate and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage along with topics like social media and ethics integrated throughout.

TITLE: Marketing

AUTHOR: Dhruv Grewal

SKU: 9780077729028

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 26/01/2015

PLACE PUBLISHED: United States

PAGES: 736

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 216 mm x 277 mm x 31 mm

WEIGHT: 1565 gr

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