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A practical guide to the fundamental principles of marketing and branding from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry from haute couture to the mass market.
TITLE: Marketing Fashion: Strategy Branding and Promotion - 2nd edition
AUTHOR: Henrik Kubel
SKU: 9781780675664
PUBLISHER: Laurence King Publishing
DATE PUBLISHED: 17/08/2015
PLACE PUBLISHED: United Kingdom
PAGES: 240
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 192 mm x 255 mm x 18 mm
WEIGHT: 860 gr