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| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
"Marketing for Entrepreneurs" provides an overview of the marketing process for the owner/manager of a small business. The title guides the reader through the process of developing a marketing plan, and includes chapters on identifying, collecting, analysing and using information through market research; pinpointing the target market and deciding on mass marketing or market segmentation; product decisions such as the product-service mix, branding, trademarks, packaging, warranties and developing new product; different approaches to pricing and issues such as discounts and credit; distribution channels and locating your business; promotion, publicity and selling; advertising, e-mail marketing and sms advertising. Definitions and important concepts are highlighted, theory is reinforced with examples and numerous activities, and each chapter has a self-evaluation section. This guides owner/managers of small businesses in developing suitable marketing plans to ensure the success of their business enterprises.| By: | Ricardo Machado (Author), S. Cassim (Author) |
| Pages: | 224 |
| Publisher: | Juta Academic |
| Format: | Paperback |
| Isbn: | 0-7021-5544-6 |
| Isbn13: | 978-0-7021-5544-4 |
