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Marketing for Entrepreneurs (Paperback, 2nd Revised edition) - Ricardo Machado (Author), S. Cassim (

Name: Marketing for Entrepreneurs (Paperback, 2nd Revised edition) - Ricardo Machado (Author), S. Cassim (
SKU: 9780702155444
Price: 250.00 ZAR
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International

Product code

9780702155444

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"Marketing for Entrepreneurs" provides an overview of the marketing process for the owner/manager of a small business. The title guides the reader through the process of developing a marketing plan, and includes chapters on identifying, collecting, analysing and using information through market research; pinpointing the target market and deciding on mass marketing or market segmentation; product decisions such as the product-service mix, branding, trademarks, packaging, warranties and developing new product; different approaches to pricing and issues such as discounts and credit; distribution channels and locating your business; promotion, publicity and selling; advertising, e-mail marketing and sms advertising. Definitions and important concepts are highlighted, theory is reinforced with examples and numerous activities, and each chapter has a self-evaluation section. This guides owner/managers of small businesses in developing suitable marketing plans to ensure the success of their business enterprises.

By:	Ricardo Machado (Author), S. Cassim (Author)
Pages:	224
Publisher:	Juta Academic
Format:	Paperback
Isbn:	0-7021-5544-6
Isbn13:	978-0-7021-5544-4

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