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Intended for undergraduate/graduate-level courses in Hospitality and Tourism Marketing this work is an introduction to marketing that combines the approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information.
TITLE: Marketing for Hospitality and Tourism
AUTHOR: Philip Kotler
SKU: 9780130110312
PUBLISHER: Pearson Education (US)
DATE PUBLISHED: 01/07/1998
PLACE PUBLISHED: United States
PAGES: 816
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 202 mm x 254 mm x 29 mm
WEIGHT: 1410 gr