Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
This fourth edition provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry.
TITLE: Marketing for Tourism
AUTHOR: J. Christopher Holloway
SKU: 9780273682295
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 15/04/2004
PLACE PUBLISHED: United Kingdom
PAGES: 544
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 189 mm x 246 mm x 26 mm
WEIGHT: 1290 gr