Marketing for Tourism - J. Christopher Holloway

Marketing for Tourism - J. Christopher Holloway

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New
Location
South Africa
Product code
9780273682295
Bob Shop ID
632654000

This fourth edition provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry.

TITLE: Marketing for Tourism

AUTHOR: J. Christopher Holloway

SKU: 9780273682295

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 15/04/2004

PLACE PUBLISHED: United Kingdom

PAGES: 544

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 189 mm x 246 mm x 26 mm

WEIGHT: 1290 gr

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