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This edition of marketing in South Africa: cases and concepts provides a broader collection of case studies that aim to provide the reader with examples of uniquely South African marketing theory and practice.
TITLE: Marketing in South Africa
AUTHOR: B. Dore
SKU: 9780627025853
PUBLISHER: Van Schaik Publishers
DATE PUBLISHED: 30/06/2004
PLACE PUBLISHED: South Africa
PAGES: 300
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 170 mm x 245 mm
