Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing and goes on to illustrate the range of applications practised in the modern visitor economy.
TITLE: Marketing in Travel and Tourism
AUTHOR: Victor Middleton
SKU: 9780750686938
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 20/03/2009
PLACE PUBLISHED: United Kingdom
PAGES: 528
BINDING: Paperback / softback
LANGUAGE: English
WEIGHT: 1134 gr