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Marketing in Travel and Tourism - Victor Middleton
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Marketing in Travel and Tourism - Victor Middleton

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Product details

Condition
New
Location
South Africa
Product code
9780750686938
Bob Shop ID
620261980

Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing and goes on to illustrate the range of applications practised in the modern visitor economy.

TITLE: Marketing in Travel and Tourism

AUTHOR: Victor Middleton

SKU: 9780750686938

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 20/03/2009

PLACE PUBLISHED: United Kingdom

PAGES: 528

BINDING: Paperback / softback

LANGUAGE: English

WEIGHT: 1134 gr

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