Product Overview
Upgrade your marketing knowledge with Marketing Management: A South African Perspective (Fifth Edition), edited by MC Cant, Y Gowpall & L Kamffer. This textbook is widely prescribed at South African universities and colleges, offering a comprehensive look at marketing theory and practice tailored to the South African business environment.
Key Features
Covers consumer behaviour, marketing research, strategy, the 4Ps, relationship marketing, online marketing, and marketing in developing countries.
Written by leading academics from the University of Johannesburg.
Ideal for students, professionals, and entrepreneurs who want practical insights into modern marketing challenges.
Condition: Excellent hardly ever used, no markings or damage.
ISBN / GTIN
- ISBN-13 / GTIN: 9781998962181
- Buyers can verify this code to ensure its the exact edition they need.
Your Bobshop Deal
💥 Special Offer: R295 (40% OFF retail price)
Thats a massive saving compared to Wizebooks, Takealot, and other bookshops.
Why Buy Here?
- Save over R200 compared to major retailers.
- Get a book in excellent condition at a fraction of the price.
- Perfect for students starting the semester or professionals refreshing their skills.
