Marketing Management: A South African Perspective, Fourth Edition, edited by M.C. Cant
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Marketing Management: A South African Perspective, Fourth Edition, edited by M.C. Cant, is an information book which tells the story of contemporary marketing principles and their application within the local business environment, covering essential topics such as consumer behavior, market segmentation, and strategic marketing planning tailored for South African students and professionals, written in English.
Bibliographic Details:
Title: Marketing Management: A South African Perspective
Editor: M.C. Cant
Publisher: Juta
Binding: Softcover
Edition: Fourth Edition
Condition: Fair/Good. Book can be viewed at Papermoon Bookshop, 105 Roodebloem Rd, Woodstock.
