Marketing Management: A South African Perspective (Second Edition) MC Cant & CH van Heerden (Second Hand Book)

Title: Marketing Management: A South African Perspective
Editors: MC Cant & CH van Heerden
Edition: Second Edition
Format: Paperback
Genre: Academic / Marketing / Business
Language: English

Marketing Management: A South African Perspective is a comprehensive academic textbook tailored to the local market, widely used by students studying marketing and business in South Africa.

About the Book

This textbook provides a structured overview of modern marketing principles with a strong focus on the South African business environment.

It covers essential topics such as consumer behaviour, market segmentation, marketing research, and the full marketing mix, along with contemporary themes like customer value, digital trends, and international marketing.

Designed for students and professionals alike, the book combines theory with practical examples, case studies, and real-world applications relevant to developing markets.

A valuable resource for university students, marketing professionals, and anyone looking to understand marketing within a South African context.

Condition

• Good second-hand condition
• Highlighting and pencil notes present
• Visible wear on cover and edges
• Pages intact and fully usable

Additional Information

• South African academic textbook
• Widely used in tertiary education
• Practical and theory-based content
• Suitable for students and professionals