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For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
TITLE: Marketing Management: An Asian Perspective
AUTHOR: Philip Kotler
SKU: 9789810687977
PUBLISHER: Pearson Education Centre
DATE PUBLISHED: 14/12/2012
PLACE PUBLISHED: Singapore
PAGES: 873
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 278 mm x 30 mm
WEIGHT: 1932 gr