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This edition of marketing management takes a fresh look at topics such as the nature of marketing the marketing landscape segmentation and buyer behaviour.
TITLE: Marketing Management
AUTHOR: M. C. Cant
SKU: 9780702171888
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 06/02/2006
PLACE PUBLISHED: South Africa
PAGES: 624
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 168 mm x 245 mm